Company Information

Unlike other real estate methods, auctions utilize a team approach to selling property. Our real estate sales staff serve as project managers and oversee all the details to ensure customers’ needs are met. At the core of any auction is the marketing and advertising team that is challenged with bringing qualified buyers together to compete for real estate. From print advertising and telemarketing to Internet advertising and open houses, John Roebuck Auctions uses the talents of every team member to ensure success on auction day.

One of the most powerful success factors in using the auction method of marketing is an accelerated, polished, and comprehensive marketing plan. John Roebuck’s marketing program is custom-designed to fit the needs of the seller, and targets a prime audience suited for the property. Because the lead-time in a real estate auction is generally short, the marketing program must be comprehensive, intense, and targeted to prospective buyers. Our marketing efforts typically begin 6 weeks prior to the sale date. Both buyers and sellers appreciate our simple approach; we put the best mechanism in place to gain the maximum recovery for the client. Today, selling real estate quickly and effectively is in more demand than ever. Auctions are not just for distressed sales; they are a viable, successful option for selling property no matter the economic forecast. Traditional methods for selling may not always be the best option.